Logorama

But of course, France won an Oscar! The Americans avoided " A Prophet ", but they greeted "Logorama", a hallucinating animated short film, diverting hundreds of logos. Its hero: Michelin's Bibendum, engaged in a pursuit race with Ronald McDonald. This Oscar should put on ease the directors, who had violated the rights of the brands with full knowledge of the facts. The Oscar of the best animated short film consecrates definitively "Logorama". Since the Cannes film festival 2009, the movie of François Alaux, Hervé de Crécy and Ludovic Houplain chain up the awards. Logorama, it is thus 17 minutes of pursuit race and shooting, in a decorationset underlining the presence of the commercial logos in our landscape. Problem: before using these logos, the directors and the producers had not asked for the authorization of the brands. Would they have obtained these authorizations? Probably not, or not of all the brands. The role of the bad guy is for McDonald, and Haribo is not as nice as the children can think of him. "Logorama" was " a gamble ", explained the producer Nicolas Schmerkin to the site Scenaristes.biz in February: "If the movie makes a success and if it has a good career, the brands will follow. It is clear that we knew the risks from the beginning : 3 000 trials! But we also had arguments for our defense with the right for the caricature, which exists in France. Our lawyer possessed a whole file of cases concerning the diversion / caricature / right in the parody. But everything went well! The brands understodd that it was not bad for them. " Michelin did not intervene with the directors, explains a spokeswoman, because " it was creativity. " And maybe also because its logo has the good part. It is not the case of MCDONALD. Contacted also by Eco89, the group has not answered yet. Ronald McDonald plays effectively " the psychopath ", admitted the directors of "Logorama" in le Monde.fr during the Cannes film festival. But only because of his film qualities, " because the clowns frighten, it is liek the Joker in Batman ". Logorama would not be an anticapitalist piece, just an action movie with stars of another kind. One of the three directors, Hervé de Crécy, explained to le Monde.fr: "It is not a pamphlet, but a right of reply to everything we are daily subjected. We are allowed to caricature the president, the pope, Mahomet. On the other hand, there is nothing more protected than a brand.