Sweets

Finally. Yes, finally one occasion pay a tribute, as sticky as regressive to a man who had for only capital to start a bag of sugar, a marble plate, an oven, a brass cauldron and a roller created in 1920 in the basement of his house a monster of enjoyment. Its name ? Hans Riegel. Mr Haribo, that’s him (it comes from Hans Riegel Bonn). Yes, the guy whom we thank for sweets made of gum, pink tongues, green or blue, our childhood at the dentist. The one thanks whom the summit of the enjoyment would never have seen the daylight : the tagada strawberry. A little jewel of gelatin, coated with pink sugar and flavored that gives you compulsive behavior. This sweet was created in 1969 in France. 1967 : the Rigel family tries to sell their sweets everywhere and buys in Marseille (south of France) a company to produce on site. The German already invented a strawberry sweet named Prima Vera but the French want another taste, also rounder and softer : that will be the tagada. Why this name ? simple, in French, we say as a “bla bla bla” : “tagada tsoin tsoin” but in the end stayed for the sweet only tagada. Now the company is strong of 900 people. Straight away, the sweet is a success. The process is of course a secret but It is the star of sweets and knows no crisis. 30 units are sold every second in the world and 1 billiard in France every year with a target of people between 7 and 45 years old, meaning It is already the second generation which eats the tagada. You even can find it on Facebook (11 000 friends) who exchange recipes or handmade accessories.