Saturday, January 19, 2008

Sweat

Today Il pleut and It's week-end so play it slow Baby. You know by now I like to play the anthropologist studying the human and its characteristics and while talking with friends something funny is happening in France and Germany (and in some other countries in Europe) due to the fact that we can't smoke anymore in public places. I know I already talked about it and I said that it would be nice to create spacies for us smokers outside the bars, restaurants discos and I am sure it will become cruising areas. Actually now it seems that it will even go further (open air ?) because the human discovers another unseen part of his body : his smell. Before everyone was unhappy to go out because we knew that coming back home our clothes and the entire body will smell the smoke (but it covered every other ones). There would be a chance that next table someone will seat and lite a cig and will blow the smoke in your eyes (it hurts ...!). Now the behaviour changes. You're first surprised because when you enter the place something is missing : the halo of smoke (gone) then the smell : cold smoke (bad smell) alcohol (ok I'll get used to this one) and sweat (this is no porn). Disco owners are already angry about the non-smoking policy but if in addition they admit that it smells in their place it's the end of it. So it is a fact : the human smells and sometimes it's no rose perfume. I can understand the smell of smoke is not a good one. When my neighbour is going out of his flat to have a smoke on the floor because his girlfriend can't stand it he forgets that the smell is traveling everywhere. Under the door way and it's infiltrating in my place while already going to bed : not good. And I won't talk about the farters. Don't throw me the first stone Darlin' you break wind too. The difference now is that we know you did ! So in this cruel world is there any solution because apparently our States never thought about those reactions ? not sure but it's like when we discovered the oil crisis in the 70's : french advertising said "we have no oil but we have ideas". This time some try to impose their ideas. Not sure if it is only marketing or if it will work but it's worth having a look : some companies specialize themselves in "good" smells. The idea to cover the "bad" smells is to spray in the disco (for example) fragrances. You have surely noticed that now our world has become smelly. You can't enter any shop without smelling something (most of the time their perfume they want to sell). Smelly marketing is taking place. I remember the french car manufacturer Citroën did it with one of his car but I guess had no success. And it is understood because comes straight away another dilemma : to perfume a place It's of course taking the risk that the smell does not pleased all of us. Our nose is very sensitive and is directly linked to our history and emotions. So to conclude not smoking smells but nobody thought instead of replacing smells everywhere just to change the carpetings and hangings. Soon a non-sweating policy ? I'll keep you posted.

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