Saturday, May 17, 2008

How do you sleep ?


You think most of the time and because of the images that medias give you, almost everything is going well in the best of the world. True. The more we talk about things, the more they are known and normally help to find a positive answer that will satisfy everyone (and hopefully accepted by the majority, not that easy). You will notice as well that the more permissive you try to be and "authorize" people to satisfy their needs, you sometimes wake up the opposite. I explain with an example. Gays are now visible in everyday's life (not in every country but there is a start). This is first strange to say because if you were at school you probably learned at the chapter Greec History that nobody at the time needed to talk about homosexuality because it was common sense. Anyway, with the evolution of our occidental society, most of the actions are rythmed by mercantile actions, meaning that we would buy something with less spontaneity if we are the right target of the advertising. A french company specialized in selling on the web matresses advertised on the basis that its products are for everyone and put in situation Every kinda people : straight couple, mother and her child (why not a father ?), a woman alone, a gay couple. This is this last visual that provokes the trouble. When I find this pretty normal because It goes in the way that gays want to gain "equality", some people need to react violently against arguing this is insane. The company selling the product explains that they wanted to cover as much people as possible and so a forciori gays have to be included. But while creating the campaign It was absolutly not an important matter. The moto of the campaign is "and you, how do you sleep ?" and they took representative categories. They never thought they would receive calls and mails saying that instead of wanting you to buy a new mattress the company wanted to make you change your sexuality ! This reacosphere is mainly made of ultracatholics and they enjoy creating a debate when there should be none. They call it : "reinformation". Those people seem to be very young (less than 25 years old) and their argumentation is based on the catechism which claims that "homosexuality is disorganized" (anyone ? find me the chapter, please !). They know how to use the web and positioned themselves as victimized because in the end all they want is that we talk about them. The company did not do anything and left the adds in the city and I am thankful for that. The chief of the company could not help himself, nevertheless, to explain that this visual with the gay couple is under numbered with only a 100 of images on a total of 1000 for the whole campaign. But he says as well that the gay community is part of our society and we can't just stay blind. I think I need a new mattress.

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